Microsoft Acquiring EA: 8 Major Things That Could Happen

8. It IMMEDIATELY Resurrects The Xbox Brand

Xbox One
Microsoft

2017 was a banner year for Microsoft... if the banner was white.

Essentially buried under one of the finest PlayStation slates in recent memory and Nintendo getting back to a form we haven't seen since the N64, Microsoft countered with... the cancellation of several projects, and a new console that didn't have a single must-play game.

Going into the new year, nobody was talking about Xbox or Microsoft... until now. If they acquire EA, suddenly they're back in the headlines, with everyone speculating as to what it means for both the Xbox brand, EA and the industry moving forward.

Wherever we go from here, at least Microsoft just got a LOT of people talking.

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Gaming Editor
Gaming Editor

WhatCulture's Head of Gaming.