WWE 2K17 Trailers: 25 New Screenshots You Need To See
12. My Career - The Art Of The Promo
Promos are now one of the biggest parts of pro-wrestling, and that means they need to be a bigger part in WWE 2K17. That's exactly what the dev team have done, using a variation on a branched conversation system with success governed by crowd reactions.
You can be a heel or a face, but what matters is resonance with the audience.
Per WWE2K.com:
Promos can be slotted into various segments of the show so you can decide the best time to talk about how great you are or call out a rival. Once your promo begins, you’ll have several talking points to choose from and a limited time to decide. As you make choices throughout your promo, a performance meter will show how effective your words are with the audience. Whether it’s rapturous cheers or thunderous boos, the more extreme the reaction you incite the better, boosting your face or heel rating, popularity, and bank account.

The team also spoke more about it in an interview with Gamespot:
"Ideally it's four choices and five rounds of that. That can change if someone interrupts your promo--then you're in a sort of promo battle where it's you against another person vying for the crowd. There are going to be two meters. One is a meter that shows you how much the crowd is liking you and then the other meter is for your face or heel status, which is separate to that. If you still want to, especially for career mode, if you still want to shift between being a face or being a heel or being a mega-face or a mega-heel, those two things are separate."