Hard rock is still typically defined by its more underground status. Though some of the big names continue to fill arenas the world over, the world of heavy riffs and gruff vocals still feels like it’s meant for the outsiders. Even with the more lone-wolf mentality, hard rock has made its way into the mainstream countless times over the years.
While some artists may come out with a classic album or have a song that makes its way into the pop market, there’s no better way to reach the public directly than the music video. The idea of hard rock delving into music videos could seem like a bit of sell out at times, but these artists really understood the power of their medium. Ever since the arrival of MTV, the heavier side of rock has been well-represented with some of the most impactful music videos of their respective generations.
Whether it’s telling a story through the visual medium or simply a live shot of the band performing, these videos left viewers stunned, amazed, and restless all at the same time. Music videos may be looked at as a cheap cash-in, but whenever these videos made their way onto your screen, you knew things were going to be different.