10 Best Halloween Songs From The Last 10 Years

Spookiest Line: They're burning all the witches even if you aren't one...

Love her or loathe her, Taylor Swift knows the market. Following a disastrous string of PR fallouts after the release of 1989, Swift was at an impasse. The Katy Perry feud had left both of them looking rather childish, her relationship with Tom Hiddlestone was cringe-inducing and after making up with Kanye, they fell out all over again, with Kanye and Kim keeping public opinion in the divorce. Recent political developments have seen opinion moving back in with Mama Swift, but this seemed unthinkable a year ago.

Rather than run from this image the press was forming for her, Swift went after it hard, making snakes the symbol not only of her Instagram album tease, but of her entire revival. Even her new tour features a giant mechanical snake slithering across the stage.

While the whole Reputation album is a statement of her new identity, I Did Something Bad typifies it and suits Halloween to a tee. In it, Swift casts herself as a witch at the Salem witch trials, encouraging the world to 'light her up', burning away the remnants of sweet little Kentucky Fried Taylor for good.