11 Incredible Bands Ignored By The Mainstream Music Press
We're all too used to having whatever flavour of the week autotuned rubbish is being peddled at the time, but these guys are far more deserving of your attention.
Even though it's seemingly impossible to be ignored these days - what with the advent of blogging, sharing, liking, and tweeting - it's still a harsh reality that not every voice can be heard. Whether it's perhaps due to the over-saturation of the online world, with so many people trying to get noticed, or just down to plain bad luck, there are a lot of great things going on around the world that just don't get the attention they deserve. This proves especially true for music. In an era of harsh critiques that can make or break a band within three lines of a review, artists are struggling more and more to get good press and solidify their fanbase. All the mainstream music magazines that seem to pride themselves on finding the best new music on the planet are unfortunately forever wrapped up in waves of nostalgia, pretentiousness and irrelevance, meaning that you're far more likely to find a politician on the cover of Rolling Stone or another issue of NME with Alex Turner on the front. Such hypocrisy is resulting in all these magazines suffering from lower and lower sales every year, and their own poor attitude to seeking out and nurturing new music will only end up putting them out of business. Of course, these magazines do try and find new bands. NME has its pretty good 'Radar' section, but even then, it's so obvious that some of the acts are only featured because they have a snazzy press release, and their A&R guy knows one of the writers. It's corrupt. None of the magazines are going out and finding great new bands in their local pub, or trawling through Soundcloud to discover a hidden gem. It's their social and moral duty to provide their readers with exciting music to listen to, and when so many great acts are going unnoticed in favour of putting someone who is supposedly 'cool' on the front cover, then things are seriously going wrong. I'm not talking about your local fanzine or the free music guide that gets handed out at your nearest club night. It's the wider, national and international music press that's the problem. For all its great coverage of the already-established greats, it's seriously dropping the ball when it comes to the next generation. Here are 11 bands that have gone largely unnoticed that should be ruling the world by now.
