11 Incredible Bands Ignored By The Mainstream Music Press

11. Sulk

https://www.youtube.com/watch?v=1lkwdkwqn_g The fact that '90s nostalgia is apparently rife throughout British music has seemingly meant that anyone with floppy hair and a colourful music video can be jumped on by the likes of NME and Q, without any regard for whether they're any good. Some of them are, of course, but some of them are uninspiring to say the least. So when a band like Sulk comes along - having worked their backsides off for years and years after multiple name and lineup changes, purely to ensure that they get it just right when the time comes - the press are too busy to notice a good thing when they have it. Initial singles 'Wishes' and 'Back in Bloom' did get some media coverage, including plays on Steve Lamacq's BBC6 music show, but that's about it. Their debut album 'Graceless' is full of references and influence from the bygone era of baggy and Britpop, yet stays decidedly on the modern side of indie rock. For as many similarities as there are to The Stone Roses and The Charlatans, one could equally draw parallels to the likes of The Horrors and Peace. Now currently working on album #2, Sulk are always going to be a shoe-in for a band to soundtrack your summer. Dreamy, lucid vocals from stoic frontman Jon Sutcliffe are permeated by joyfully distorted and dirty guitar lines that remain ever so nice, and the grooves in the rhythm section are a perfect throwback to acid house and Madchester. The bright, anthemic pop songs they craft are a shining gem on the jewels of British indie music; it's just a pity that noone knows it yet.