With the birth of Internet music sensations, downloadable albums and non stop music TV, the way music is marketed and listened to over the past 10 years has evolved dramatically. Gone are the days when a pop star would advertise their single on Saturday morning kids TV in an attempt to bolster sales form Sundays number one spot. Artists are also no longer expected to be standalone musicians, with many successful stars having business interests in the world of film, fashion, toys and TV. The demand placed on the artists to achieve success, notoriety and ultimately popularity has seen a number of risky and questionable decisions made. Pops princesses of the late 90s - namely Britney and Christina - have fallen away as they outgrew the market. The next generation of stars such as Miley Cyrus have found creating a brand even more difficult, resulting to genuine shock-tactics in order to gain attention, and even one of the most successful female artists - Lady Gaga - is more famous for her image as opposed to her music, which indeed alienates potential fans the world over. Over the past six years, Katy Perry has prominently rose to fame as one of the biggest stars in the music industry. With a combination of personality, sex appeal and exceptionally well written pop songs, she has become one of the most famous faces in the business, now to the point whereby she is the current reigning Queen of Pop. Whilst this may seem nothing other than a meaningless label to some, in a market that features constant social media, unforgiving, attention-hungry fans and worldwide coverage of every incident, this title is not only a credible achievement, but an exceptionally difficult one to maintain. Here's why Ms. Perry is currently enjoying so much success, and why it is destined to continue for as long as she is willing to put the effort in.