OK Go: Every Concept Video Ranked From Worst To Best

8. I Won't Let You Down

https://www.youtube.com/watch?v=u1ZB_rGFyeU

Automobile companies love OK Go. If OK Go had a nickel for every video that was sponsored by an automobile company...well, they'd have two nickels. So that's...it's not that many nickels. But this second nickel features the band riding and dancing upon Honda UNI-CUBS, which is basically a seated version of the Segway.

Using what Damian calls a "future chair," the sprucely dressed band members begin what appears to be mostly standard OK Go choreography. But then they cart themselves outside and are joined by an increasing number of Japanese dancers. Utilizing multi-colored umbrellas, the video turns into an elaborate, Busby Berkeley-inspired routine that is partially shot from above with the use of a drone. Again, this is all done in one shot with no edits.

You may notice that the movements in the video look oddly pixelated, as if they were digitally tinkered with. But have no fear! This was achieved by shooting in double time and then speeding up the film to give it that crisp, decidedly Japanese texture.

Released as the second single from their most recent album (2014's excellent Hungry Ghosts), the video for "I Won't Let You Down" shows that OK Go isn't ready to stop making intricate, awesome visuals anytime soon. 

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Jacob is a part-time contributor for WhatCulture, specializing in music, movies, and really, really dumb humor.