10 Really Annoying Things About Every New iPhone Release

3. The Irritating Insistence Of Individuality

They really do pride themselves on being individual, don't they? The branding side of the game makes Apple unique and untouchable in comparison to the rest of the market. So that's actually quite refreshing. But the fact is that there are so many darn iPhone users out there now that the individuality factor has completely disappeared, and Apple are staying out there as the leaders of a bizarre cult. Sworn iPhone users - the ones who remain that way, anyway - will swear blind that Apple are still the best out there in terms of class, manufacture, quality and specification. But as you'll soon read, they still remain a long while in the wake of their competition when it comes to technological advances. They used to be head and shoulders above the rest of the competition and Steve Jobs worked tirelessly to make sure of it. But these days Apple are consistently letting us down. The new releases are lovely, but where has the old market leader gone?