9. Sammy Stephens - Mini Mall Rap
https://www.youtube.com/watch?v=PKK-WWwcQME These days this guy would probably go on to spawn a succession of hit singles going off how utterly
horrific the music industry is, but back when this video was made it was all in good fun. You can't knock the guy's enthusiasm - especially with some "Hey hey"s thrown in for good measure - and his dance routine somewhat brings to mind the Black Keys' Lonely Boy video that would go supernova in the coming years. To be honest this wouldn't actually be a fail if it was condensed into 30 seconds or so, but actually attempting to make an entire song - with a chorus and dance moves too - is definitely stretching things. Still, at least it's had far more effort put in than the new Psy and Snoop Dogg song.
8. Go Compare - The Go Compare Man
https://www.youtube.com/watch?v=F_-9QFvhQWo Oh god, just the very mention of this rotund barrel of bad costume-design is enough to bring on a spell of nausea - but what's worse is chances are you'll now have
that song in your head too. It's still up for debate just how intentional the annoying factor of this character was meant to be, being that surely there's no way the marketing team behind such a demonically awful creation could have foresaw such a massive public outcry of hatred, and know to respond with a subsequent campaign where the very same character gets killed in multiple ways? Either way, everybody and their granny knows of The Go-Compare Man, and for that the annoyingly campaign sadly remains a resounding success.