The moment a buttoned-up jogger-wearing Mel C kicked us all in the face during the video for 'Wannabe', fashion took a turn for the awful. Once this promo went live on Top Of The Pops, and the song rocketed to number one in the charts, adolescents across the UK couldn't resist rushing out to grab a set of popper joggers. With Adidas being the shrewd perpetrators behind this short-lived craze, other brands such as Kappa and Fila cottoned onto the fad and, apart from those halcyon memories of tearing a mate's garish joggers from the ankles up in front of a group of pals, causing maximum embarrassment, this remains one trend that deserves to remain buttoned up..
Shaun is a former contributor for a number of Future Publishing titles and more recently worked as a staffer at Imagine Publishing.
He can now be found banking in the daytime and writing a variety of articles for What Culture, namely around his favourite topics of film, retro gaming, music, TV and, when he's feeling clever, literature.
