Lets change the meaning of the word boss. A boss is no longer one person, one leader, ruling an entire organisation. Giffgaffs new campaign - Were All The Boss - means just that. No customers, only members: everyone is the boss in the giffgaff community. Things are always better when people work together, which sums up how giffgaff works in a nutshell. The new campaign shows real people in their day-to-day life, turning ideas into reality and being the boss. People like Marcus; who set up his own clothing label from his bedroom in Cardiff. People like John, a proud Coasteerer who makes jumping off Welsh cliffs look a breeze. Not to mention Pole 2 Fitness instructor Lee (see video below) doing things his own way and totally rocking at the boss business. http://youtu.be/8aTJ8iAlunk You too, can have things your way. Find a better way to do mobile here.