If designers of modern football kits are looking for inspiration for the coming season, harking back to the late 60s and early 70s is probably the best place to start. No ridiculous baggy tops, no obscenely short shorts, this era of jersey design was arguably where the classic styles reached their peak. As simple as you could imagine, the home kit Newcastle wore between 1969 and 1973 (including their Fairs Cup win, albeit it without the club crest) took thick and bold black and white stripes and combined it with a perfectly aligned hooped neckline and wrist trim. The shorts were all black, and the sock included only white tops for the perfect pint-of-Guinness effect. No crass advertisements, no misguided attempts at "ground breaking" design elements, just a picture-perfect football kit.
WhatCulture's Managing Editor and Chief Reporter | Previously seen in Vice, Esquire, FourFourTwo, Sabotage Times, Loaded, The Set Pieces, and Mundial Magazine
