10 TV Posters You Won't Believe
2. "Good Sex. Bad Lex." - Smallville
There's really little making sense of this one which, surprise surprise, was once again produced by The CW.
For Smallville's fifth season, the network created a head-scratcher of a marketing campaign which included images of the implicitly naked Clark Kent (Tom Welling) and Lana Lang (Kristin Kreuk) - which were clearly the actors' faces pasted on models' bodies - while Lex Luthor (Michael Rosenbaum) peered over at them from the shadows.
The worst part? The tagline, "Good sex. Bad Lex." Oof.
Even 15 years ago when the marketing first hit the web, fans were speechless, and though The CW were clearly trying to exploit the simmering sexual tension between Clark and Lana for every drop it was worth, it felt wildly off-base for a TV show that's ultimately about Superman.
It'd be passable without the text, but then you'd still be wondering why Clark and Lana weren't wearing any clothes.