10 Best Catchphrases In Wrestling Today

The journey of 'Hangman' Adam Page, from winning the Casino Battle Royal at AEW's inaugural pay-per-view (but ultimately failing to use his title shot to capture gold) to winning the AEW World Heavyweight Championship at Full Gear 2021, has proven to be one of the most compelling aspects of AEW's rise, growth, and diversification.

Along with his fight to the top and world heavyweight gold, Page has another feather in his championship crown - a killer catchphrase. While it isn't a prerequisite to world champion superstardom, all of wrestling's top guys have at least one iconic utterance from "Know your role and shut your mouth" to the simple but hearty "Woo!"

Currently, not only does 'Hangman' hold AEW's top prize, but he also has the industry's hottest catchphrase with "Cowboy Sh*t." The phrase came to prominence organically when fans turned Page's promise to do "some Cowboy Sh*t" into a chant echoed around arenas.

Page gave examples of "Cowboy Sh*t:"

- Staking his claim on the championship on day one

- His tag team title run with Kenny Omega

- Learning to let the past live in the past and accept new friends

- Most poignantly, leaving during the hottest run of his career to be there for his son's birth

Page is the most beloved beer drinker since Stone Cold Steve Austin.