10 Best Gimmicks In WWE Right Now
6. The Usos
The Usos, much like Neville, have benefited immensely from abandoning their old babyface personas and turning heel, but while the current Cruiserweight Champion's main problem was his paucity of appearances, The Usos' issues were all character-related.
Jimmy and Jey's dancing Samoan babyface act lost its appeal a long time ago. The duo were still delivering in the ring, but their characters were painful to endure, and their popularity had nosedived. WWE addressed this issue by turning them heel last September, and while The Usos initially struggled to make TV in SmackDown's oft-neglected tag division, they have since become one of the brand's crown jewels.
The duo have taken to their new roles expertly. Their attitudes are dramatically different, the dancing is gone, and they've switched their high-flying in-ring style to a more brutish approach. They still head to the top rope, but their focus his shifted from popping the crowd to putting a serious beating on their foes, and it's a perfect fit.
Their promos are completely unlike anything else on WWE television too, with the duo's aggressive tone and manic delivery giving them a clear, distinctive voice for their first time in their careers.