Scott Steiner has become so synonymous with his most famous image that it's now strange to see him as anything other than the bleach-blond, chainmail-wearing meathead he enjoyed the majority of his success as. He actually looked very different as part of a tag team with brother Rick, coming to the ring in bright, garish clothing and a questionable mullet haircut. His 1998 heel turn led to a drastic change, which gave birth to the now-famous 'Big Poppa Pump' persona. Steiner's new image made him look like the ultimate heel, a brash, bulging bully with even more muscle mass than before. It's no real surprise his eventual WWE face run ended in failure; it's pretty hard to get behind a guy who looks like the ultimate bad guy.
