10 Best Things About The 2002 WWE Brand Split
9. Veteran Focus
In addition to younger talent benefiting from the 2002 brand split, there was also several veterans who profited from the changes. Because established wrestlers like Hulk Hogan and The Undertaker were unique to Smackdown, there was a greater incentive to watch the blue brand, in addition to giving greater focus to the veterans. Indeed, 'Taker was highlighted as the Smackdown leader. His career became even bigger during that time.
Likewise, on Raw, Triple H was the established name given airtime. Opinion is divided if that was a good thing or a bad thing, but for the man himself, having a show for himself certainly gave him the chance to grow. Spreading the veterans out helped to extend their career relevancy.