10 Best WWE Gimmicks That Were Only Used Once

8. Past-Middle Aged & Crazy

Concessions Kane
WWE.com

It was vitally important for WWE fans to know that Terry Funk was in his mid-50s in 1998.

For one, he looked even older than that due to a life giving his body to the wrestling business, and also because the company were so obsessed with age as a stick to beat the WCW roster with that they then couldn't push this mad old f*cker without making it clear that his success was on him, not them finding space for it.

Context was all but lost when it came to explaining why (if, at all) age mattered on a wrestling show, but never had it been less needed than when Mae Young started taking sh*tkickings on the reg. This - and christ there really is nothing else like wrestling is there? - made sense. She was in her 70s, could be believably cast as older still, and was willing to take and sell the brutality of flying table spots or chairs and guitars to the head.

Horrifying yet darkly humorous, it's a tricky concept for a cleaner contemporary product to revist. Only Vince McMahon himself would fit the bill (he'll turn 76 in 2021, the age Young was when Bubba Ray Dudley powerbombed her off the stage), and his segments are now reduced to b*llocking his subordinates and negging his son-in-law.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett