10 Big Mistakes WWE Have Made With Bray Wyatt

3. Not Giving Him A Purpose

Bray Wyatt Chris Jericho Cage Match
WWE.com

The Wyatt Family used to at least give the impression that they had a purpose. Wyatt’s doomsayer promos always suggested that he was on a mission far greater than wins or losses, and that he was operating at a level that most of WWE’s mortal roster just couldn’t comprehend. Slowly, Bray would indoctrinate WWE and everyone associated with the company, and when he and his henchmen carried Kane away after Bray’s SummerSlam 2013 victory, it looked like the plan was in full effect.

But the Kane story came to nothing, and Wyatt’s purpose slowly dissipated. His mission became blurred, and before long, Wyatt was just another directionless wrestler bouncing from meaningless feud to meaningless feud. He started attacking wrestlers like Kofi Kingston and The Miz for seemingly no reason whatsoever, and while he soon shifted his sights to bigger targets like Daniel Bryan, he did so without explanation.

This can only be sustained for so long, and it soon became apparent that WWE had no idea what they were doing with Bray Wyatt. Had his goals been given enough any kind of exposition whatsoever, Bray could’ve been tied into a long, overarching story that would not only have given meaning to his actions, but given fans a reason to maintain their interest.

The Nexus serve as a good example. That particular angle ended in disaster, sure, but their purpose was very clear: give us contracts, or we’re going to tear this place down. The Wyatt Family have never been presented with such a narrative, and as a result, Bray Wyatt is now utterly pointless.

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Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.