10 Big Mistakes WWE Have Made With Bray Wyatt

2. Overexposure

Dean Ambrose, Bray Wyatt
WWE.com

There’s such thing as too much of a good thing, particularly in wrestling. WWE’s writers have an annoying habit of taking an idea and driving it into the ground through endless repetition (see: “RKO outta nowhere!”) until it loses all appeal, and Bray Wyatt is no different.

Wyatt is a character who thrived on his mystique, presence, and chilling aura. He’s not the type of guy who needs to be appearing for 20-30 minutes on every single show, because it diminishes all these things. The shock value of Wyatt’s words and actions completely disappears when fans know they’re coming every single week, and WWE’s overexposure of Bray Wyatt is a key reason for his downfall.

Wyatt’s appearances should be relatively few and far between. Having him cut the same boring promo every single week hasn’t just made him dull and predictable, but it has completely drained his mystique. You can’t surprise people when they see the “surprise” coming a mile away, and WWE viewers have definitely suffered from too much Bray Wyatt.

Bray used to be enigmatic. He’s the type of character who thrives in the shadows, and only shows-up when absolutely necessary. This keeps his words meaningful, his actions important, and amplifies the impact of everything he does. We don’t have Christmas 365 days a year because it wouldn’t be exciting any more, and it’s the same thing with Bray.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.