10 Big Mistakes WWE Will Probably Make Before 2017

4. Not Turning Dolph Ziggler Heel

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WWE.com

How good was the Dolph Ziggler vs. Dean Ambrose build? The SummerSlam match might have fallen flat, but the weeks leading-up to it were close to flawless. Both wrestlers effortlessly blurred the lines between face and heel, with Dean’s overbearing diatribes and Dolph’s surprise superkick on the go-home show creating a logical reality-based storyline that kept fans guessing on a weekly basis.

Ziggler ultimately failed in his quest to capture the WWE World Championship, and lost his opportunity for a second shot after losing to AJ Styles this week. His frustration, depression, and general disappointment were played-up on this week’s SmackDown Live, and while he continues to give it all in the ring, Dolph is a broken man. The Show-Off is down in the dumps, and he doesn’t have a clue how to get out of his malaise.

The logical decision is to turn him heel. Ziggler’s always been more comfortable as a bad guy, and while the story has created intrigue, fans aren’t rallying around his quest. The SummerSlam match was met with a muted crowd response, further cementing the idea that he’ll never be a top babyface while Ambrose is around.

Unfortunately, WWE haven’t been quick to pick up on these crowd signals in recent years. Even when it’s abundantly clear that a wrestler’s alignment isn’t working (hello, Roman Reigns), WWE have stubbornly stuck to their guns and refused to turn the performer in-question. If Dolph’s ever to become the credible superstar he once was, he has to return to the darkside, and he has to do it immediately

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.