Lord Steven William Regal is loyal. He debased himself on live TV on a regular basis during his tenure as an on-air performer. He drank a cup of tea spiked with Chris Jericho's urine, formed a buffoonish very-nearly-almost racist partnership with his protege Tajiri, and wrestled Naked Mideon. Wrestling Naked Mideon is not something I would wish on my own worst enemy. He was General Manager of RAW for a time and grovelled at the feet of Vince McMahon at every opportunity, and there's just something about British accent that makes grovelling so much more authentic. But his commitment to the WWE reached its peak towards the close of 2001. Drunk with power after driving the Alliance out of business at Survivor Series, Vince McMahon was on a tear. He gave former Alliance members the chance to keep their jobs, on one condition. Kiss his ass. https://www.youtube.com/watch?v=lFxfApbU16A As the premier member of the Kiss My Ass Club (wrestling is weird), Regal proved beyond a shadow of a doubt that there is no price he wasn't willing to pay to keep it tight with the WWE. Adding to that is the fact that he's still with the company, helping to secure their future with his work in NXT. He's the current GM of the developmental territory and has been described by HHH as instrumental in signing independent and international talent.
