10 Biggest Turning Points For WWE In 1997
1. WWE Opens Negotiations With Mike Tyson
EFFECTS: The mainstream media extensively covered WrestleMania XIV
Tyson's biting of Evander Holyfield's ear in June 1997 may have gotten him temporarily barred from professional boxing, but it elevated him into a media get. In November of that year, WWE inquired about Tyson doing business with them, and by year's end, an agreement was in place to have Tyson appear at WrestleMania in some capacity.
Anything Tyson did, especially with something the media considered as low-brow as wrestling, made for headlines, especially when he got into a physical altercation with Austin on Raw in early-1998. Tyson was just the thing to get WWE's name back into the media spotlight, and his $3 million price-tag was downright paltry when one realises how WWE benefited both immediately, and long-term.

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