10 Biggest "What If" Scenarios In WWE History

8. What If ECW Hadn't Gone Out Of Business?

shawn michaels wcw
WWE.com

Saying that Paul Heyman was an excellent booker but a terrible businessman has almost become cliché. By the time ECW died, the company’s liabilities dwarfed their assets by a colossal $7.5 million, and with hundreds and thousands of dollars owed to talents like Tommy Dreamer and Rob Van Dam, they were in deep trouble.

The company closed by failing to secure a new national television deal after losing their Monday night spot on TNN to WWE. Vince McMahon eventually purchased ECW’s remaining assets and the brand played a pivotal role in the ill-fated Invasion angle, but what if they’d been able to secure a TV deal? What if they’d stayed afloat on their own accord, and not had to succumb to the McMahon wrestling machine?

There’d obviously be no “One Night Stand” PPVs, and WWE’s terrible ECW brand would’ve never come to fruition. Instead, ECW and their cult fanbase would’ve likely continued at the cutting edge of pro-wrestling. It’s unlikely that they’d have ever mustered the financial might to challenge WWE, but their blend of hardcore and pure wrestling styles would’ve provided a genuine alternative to WWE’s sports entertainment stylings.

Remember when TNA wasn’t terrible? That’d likely be where ECW would be today: a genuine second option with their own identity, and not just another homogenous WWE clone.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.