10 Biggest WWE Creative Mistakes Of 2018
3. Daniel Bryan Vs. Big Cass
Deeply, deeply underwhelming in itself, the Daniel Bryan Vs. Big Cass feud also underscored a major, fundamental issue with WWE: nobody really wins.
They just can't promote anybody as a megastar. For reasons that are unfathomable, virtually every WWE performer is presented on more or less the same level. Daniel Bryan, both genuine megastar and one of if not the best wrestler in a generation, made his improbable, magical return from injury this year. Big Cass, a profoundly limited and eternally green act who happened to be tall, received clearance that same day. This connection was...cute. Nothing more.
It nonetheless formed the genesis of a programme that normalised Bryan by its conclusion. Taking the broadest possible approach to the Bryan character, this underdog story, which followed two once-in-a-lifetime underdog stories, minimised Bryan's brilliance. It did not a f*cking thing for him; Cass, who somehow conspired to not be intimidating, couldn't even generate anxiety on Bryan's behalf. The fiasco was well below Bryan, and his standing plummeted. Fatalistic, is the word.
The matches had to be competitive, due to the size difference - but they tarnished Bryan's brand badly, and in part necessitated the most insane development in a thoroughly batsh*t year.
As for the other part...