10 Biggest WWE Creative Mistakes Of The Decade
4. WWE Botches Roman Reigns' Comeback
Jesus Motherf*cking Christ, this was an open goal, and WWE, with no centre half in sight, the goalkeeper laying prone, hit the crossbar. The ball rebounded and hit 'em straight in the plums. But it's OK, because Bruce Prichard laughed, and we'll get him in the next town, pal.
How do you f*ck up the ultimate redemption story? How do you f*ck up the one guy you always wanted to push, at a time when the fans were actually receptive to it?
WWE made it so that Roman Reigns, who returned with such spirit and bravery from a life-threatening illness, was less over than he was. He returned as part of the reformed Shield. This was a shrewd, heartfelt gesture further informed by WWE's atypical, magnanimous treatment of Dean Ambrose. It felt real, organic, vital - and then he feuded with Drew McIntyre as the the same old version of himself, seemingly unaffected by everything, before selling for Shane McMahon to a damaging extent in another tiresome, scarcely believable authority figure storyline.
Other than 'We f*cked up, so we're kicking the cat,' why would Shane have any sort of issue with Roman?
Further mired in another crappy WWE trademark - the mystery hit-and-run - Roman is now feuding with Baron Corbin, who reckons he's a weak breed of dog. Reigns has a universal human interest story to drive storylines, and WWE is doing dog stuff.
It's atrocious. Malpractice. It's...it's...
...such good sh*t!