10. The Road To Payback
Heading towards Payback, WWE should continue to play up what Roman said this past week on Raw. The Big Dog claimed that "I'm not a bad guy, I'm not a good guy, I'm THE guy".
That needs to be his character now, an edgier and more aggressive personality. He should make that clear to AJ in promos, basically telling him that he's got no chance. Styles should then say he'll do whatever is necessary to walk out the champion, basically foreshadowing the Bullet Club's arrival.
Both men should show shades of heel and face. That way they can be over in the appropriate context with the desired audience. Reigns will be face to the mainstream, but heel to the smarks.