One of the few consistently bright spots on Raw in recent weeks has been the growing feud between talented stars Kevin Owens and Dean Ambrose over the Intercontinental Championship. Its a reminder of what a title feud for a secondary championship can be if the writers treat both men as big deals and let their talents shine through. On Smackdown, the two stars had an Intercontinental Championship match that ended with a double countout, likely setting the table for a rematch at the Royal Rumble. But with the PPV still two weeks away, how will WWE keep this hot feud going? Both men have put the other through the announce table, so it remains to be seen how this will continue to build. https://www.youtube.com/watch?v=k5dU5P763uU Hopefully, WWE will not mess around too much with this rivalry and let it continue to simmer rather than trying to escalate things too much. A title match at the Rumble should be a big exclamation point on the feud.
Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fondly remembers watching WrestleMania III, IV, V and VI and Saturday Night's Main Event, came back to wrestling during the Attitude Era, and has been a consumer of sports entertainment since then. He's written for WhatCulture for more than a decade, establishing the Ups and Downs articles for WWE Raw and WWE PPVs/PLEs and composing pieces on a variety of topics.
