10 Characters WWE Gave Up On Way Too Soon
3. 'Disfigured' Cody Rhodes
The 'Dashing' Cody Rhodes gimmick had a glass ceiling on it. Though entertaining, it was cartoonish and never going to progress beyond the mid card. There's no excuse to save WWE creative when it comes to Cody's next character. 'Disfigured' Rhodes should have been given more of a chance.
When Cody started wearing a mask and blaming Rey Mysterio for destroying his handsome good looks, he took things further than simple whinging. Rhodes became a darker, more pessimistic and gloomy character who felt his image had been destroyed. It had legs, if creative were willing to get on board.
After showing hints they would (handing out brown paper bags to the fans was genius), WWE booked Randy Orton to break Cody's mask towards the end of 2011 and had Rhodes claim he had been set free. There was no need to do that, because Cody had been getting over and even brought credibility back to the Intercontinental Title.