Cena was notorious for wearing the host city's jersey the night of Raw to the ring. In fact, during his Doctor of Thugonomics gimmick, all he wore were pro team's uniforms as his pre-ring gear. It was a subtle, but effective way to get the crowd on their side. World Wrestling Entertainment isn't a stranger to free marketing for another business. If Cena is seen worn wearing a Kevin Garnett jersey in Brooklyn, kids will ask their mothers to buy them a Garnett jersey that night or the next morning. It's not a constant factor, but it still works. The West Newbury, Mass-native did many things for WWE in his career that is still ongoing. Utilizing cheap pops with his wardrobe was something he did for years.
Jon Fisher is a senior-journalism student at Robert Morris University. He is an anchor on Colonial SportsCenter and staff writer for the Sentry newspaper. Jon has been a wrestling fan for many years and has seen his works published on Bleacher Report, PWMania, E-Wrestling News and Wrestling News Depot.
He is a resident of Pittsburgh, Pennsylvania and loves the Pittsburgh Steelers, Penguins and Pirates.
