10 Embarrassing Times Wrestlers Tried To Be Funny
2. Riddle Gets The Main Roster Treatment
On principle, this is a bad and drastically inept thing to have happened, not that it scans as any great shame post-2020.
Matt Riddle was un-f*ck-up-able - almost a living litmus test for Vince McMahon's descent into objective incompetence. Were he to f*ck up Riddle, you'd know that the WWE rot was truly irreversible. He naturally wore the smile Vince mandates, was in outrageously shredded shape, worked like an ass-kicker, and was far from the "entitled millennial" Vince loathed. Riddle did not give a f*ck about annoying anybody en route to grabbing the brass ring and putting himself forward for the main event.
Vince, at least initially, f*cked Riddle up.
He was presented not as a dumb, endearing stoner but a sh*t-brained moron who could barely complete a sentence. In various attempts at comedy, Riddle pitched various business ideas. Sh*t for brains is right; as a WWE "independent contractor", he wouldn't have been allowed to build his empire of "bronuts", "broghurts" and "fun sticker paper".
A babyface you were meant to like that spent more time pestering wrestlers than fighting them, Riddle has subsequently got over through sheer force of will.