10 Embarrassing WWE Debuts You’ve Totally Forgotten About
3. Johnny Curtis (3 June 2011 - SmackDown)
NXT used to be garbage.
WWE's faux-reality show was designed to create new stars and offer something different to those who just needed obstacle courses and eating contests as part of their weekly pro wrasslin' fix. By season three, it was sagging, but that didn't stop the company from strapping a rocket to series winner Johnny Curtis.
Or not. The promotion's big plan for Curtis was unveiled on the 3 June 2011 episode of SmackDown when he debuted in a backstage skit and cried as he poured milk over his own head. That is not a lie - this actually happened, and someone thought it'd get the future Fandango over.
What wasn't made clear was that Curtis bemoaned the fact he wasn't getting his promised Tag-Team Title shot alongside NXT 'Pro' R-Truth, and that this was meant to be a clever nod towards the timeless phrase, 'don't cry over spilled milk'. Unfortunately for WWE, it didn't lead to some sort of 'Got Milk?' crossover that'd rival Randy Savage's Slim Jim deal in the 90s.
There's time yet.