10 Exact Moments WWE Killed Careers

7. Hornswoggle Is The Anonymous GM

Steve Austin Lance Storm Boring
WWE.com

There was a time when this writer just wanted to see Finlay punt Hornswoggle in the head to write him off television. Yes, this dude had an irrational hatred of the pint-sized grappler's gimmick for years, so imagine the scenes in his living room come the 9 July 2012 edition of Raw.

There, in a sh*tty reveal that reeked of a company cop out, lil' Horny was revealed as the 'Anonymous Raw GM' who had previously been calling shots between 2010-2011. WWE thought they'd put the idea to bed by...using Swoggle as a barrier against fan annoyance because they didn't have a satisfactory solution.

Oh man, this was horrible.

Worse, it wrecked the little dude's relationship with those in the stands who didn't mind him. He'd been placed in a no-win scenario as the sacrificial lamb on this occasion, and it was a step too far for most. Post-GM reveal, Horny drifted from lame idea to lame idea without any sense of direction before leaving the promotion.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.