10 Exact Moments WWE Stopped Trying

4. WWE Yawn At The Women’s Tag Belts

The Revival FTR Usos Back Shaving
WWE.com

You might be a little surprised to see this one.

Billie Kay and Peyton Royce were legitimately overjoyed as they celebrated winning the Women's Tag-Team straps in-ring at WrestleMania 35, and rightfully so. After all, they'd just won those belts on WWE's biggest stage, and the future looked bright. It looked bright, but it wasn't.

It wasn't The IIconics' fault, but WWE had already decided that they didn't give a rat's ass about the Women's Tag gold. For proof, check this out: Kay and Royce held the titles for 120 days. During that period, they defended their belts exactly four times on TV. That final defence was when they dropped the things to Alexa Bliss and Nikki Cross in early-August.

WWE began hitting the snooze button on those straps immediately after 'Mania 35. That in-ring hug between real-life pals? It was the beginning of the end for belts which Vince McMahon seemed to loathe creating in the first place.

They've been passed around without much rhyme or reason ever since.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.