10 Gimmicks WWE Refuse To Give Up On

It does make sense, in the grand scheme of things, for a heel to get their comeuppance. It also makes sense to ramp up a character's downfall to the degree of slapstick hilarity in order to provoke a joyful response from the audience.

What doesn't makes sense is for that downfall to come every single week, that character never coming good on any threat or becoming a glorified jobber.

That's the position that Sami Zayn, Dolph Ziggler and - at one point - The Miz have all found themselves in.

Again, in order to give your babyfaces something to do on weekly television (that isn't battling with a beast or monster) these villains are going to have to bump heads with stars who are more over than them - in the eyes of WWE anyway.

Yet, that doesn't mean that these dastardly villains have to lose week in and week out. It deprives the crowd of any suspense and makes both heel and babyface wrestlers involved in a match/programme look weak.

McMahon obviously has a fondness for silly slapstick and that has been prevalent in WWE for decades, but to diminish a character to the point of them being a guaranteed loser surely doesn't do anything for the talent or the company in the long run.