10 Greatest WWE Ad-Libs Of All Time

1. "Austin 3:16 Says I Just Whooped Your Ass"

When it comes to expressions made up randomly on the spot, there hasn€™t been one more memorable, iconic and popular as €˜Austin 3:16€™. It was the defining catchphrase of €˜Stone Cold€™ Steve Austin, and many argue that this was the moment that launched the Attitude Era: https://www.youtube.com/watch?v=pQhlaWxMbTg That speech was completely ad-libbed, with Austin doing both celebrating his King of the Ring victory and mocking his opponent, Jake €˜the Snake€™ Roberts, who was doing his Christian preacher gimmick at the time. Austin decided to mock some Bible passages, which led to him creating €˜Austin 3:16€™. That catchphrase would soon become arguably the most popular expression in wrestling history, as Austin€™s popularity soared, and €˜Austin 3:16€™ would become a merchandise machine for the WWF. It was added to every piece of clothing and memorabilia you could think of, and soon people arenas were filled with €˜Austin 3:16€™ signs. The €˜Austin 3:16€™ T-shirt was arguably the #1 piece of merchandise in WWF history, and Austin himself is to this day considered the single most profitable wrestler in WWE history. Austin€™s speech, which was completely ad-libbed, made him the most profitable and popular wrestler of all time. If there were ever a single reason to argue that unscripted promos and letting wrestlers create their own catchphrases and character traits, it€™s the €˜Austin 3:16€™ speech. No matter how hard WWE tries with its newer stars, nothing will ever eclipse the popularity Austin achieved with that random, on-the-spot magic that he found with that random insult aimed at a Bible-thumping Jake Roberts.
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Alexander Podgorski is a writer for WhatCulture that has been a fan of professional wrestling since he was 8 years old. He loves all kinds of wrestling, from WWE and sports entertainment, to puroresu in Japan. He holds a Bachelor of Arts degree from Queen's University in Political Studies and French, and a Master's Degree in Public Administration. He speaks English, French, Polish, a bit of German, and knows some odd words and phrases in half a dozen other languages.