10 Heel And Face Turns That Were Miserable Failures

2. Sting Turns Heel (1999)

There are but a select few wrestlers who feel so terribly out of place as the bad guy that the mere thought of turning them seems ludicrous, and along with Ricky "The Dragon" Steamboat, Sting is one of those men. Fall Brawl 1999 was the setting, and a babyface bout pairing Sting against the now-redeemed red and yellow wearing Hulk Hogan was the main event for the WCW world championship. Sting was the perennial hero of WCW, the one man who never wavered, and he was facing a man who he'd spent years at odds with. The bout descended into typical WCW late-90s chaos, with Diamond Dallas Page and Lex Luger both interfering on Sting's behalf, yet it was played as if he had no part in it. When he took the bat Luger brought into the ring and began beating Hulk down with it, it was meant to be a shocking moment as DDP, Lex Luger and Sting became villains and attacked the defenceless Hogan. Instead us fans that watched it just thought "Yeah. I get it". These three men had spent the better part of the last three years at war with Hogan and his nWo minions. Taken in context, this was revenge for all the bullsh*t he'd been pulling since the New World Order was formed. Yet we were supposed to boo these guys? Hell no, Hogan deserved every bit of that whooping. The response to Sting's heel turn from fans was to basically ignore it, to the point that WCW had no choice but to just ease him back into the role of face and pretend it never happened.