10 Lamest Wrestling Authority Figures

5. Vince McMahon's Executive Assistant Jonathan Coachman

Baron Corbin
WWE.com

Jonathan Coachman's life as a snivelling toadie after turning heel alongside Eric Bischoff in 2003 is perhaps what gave him such a sense of underserved entitlement when he returned in 2018 to pollute the Monday Night Raw announce booth.

Perhaps considering his positioned well earned after years at the heel of Vince McMahon himself, 'Coach's arrogance is again misplaced. Underneath Vince when McMahon was on screen and a figure without a shred of leadership gravitas without him, Coachman was decidedly the worst of both worlds.

The 'death' of Mr McMahon in 2007 saw him solidify a spot as a Raw authority figure, before getting relegated again to assistance status when William Regal 'won' the job in a Battle Royal. Like most bad jokes at the time, it ended with Hornswoggle as the punchline. A feud with the leprechaun predictably scraped the barrel with literal cartoonish aplomb. Coach eventually found himself blown up under the ring courtesy of a ginormous detonator. He at least avoided Carlito's fate at the same time - running through a wall the miniature McMahon (as was the angle at the time) had doodled just seconds earlier was not cool.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett