9. Dolph Ziggler
In the past year, Ziggler has seen a midcard title reign, a shot at the WWE championship, and participation in the main event of Money In The Bank. Given that he's still being given important roles, it might seem a little extreme to call his career beyond salvage.
However, every single Dolph Ziggler storyline is about his increasing irrelevancy. It served as the core of The Miz's mockery towards him during their lengthy feud. His feud with Shinsuke Nakamura was entirely predicated around the notion that Dolph was jealous of new stars coming to the company and jumping ahead of him in the pecking order.
Dolph's glory days are clearly behind him, at least in the perception of the writing room. If that's the case, then it's highly likely that he'll never hold another WWE title at all, let alone an important one.
At Backlash, many people complained that he looked too strong in defeat. There's been no complains about his relative absence since Money In The Bank. He's become the forgotten man on SmackDown's 'Land of Opportunity', and this might show the most damaging thing - that a large section of the audience have stopped caring about The Show-Off.