10 Longest WWE Championship Reigns Ever

4. Bruno Sammartino (1237 Days)

434 Days CM Punk
WWE.com/Pro Wrestling Illustrated

Incredible not just for the four-figure length but for the fact that it was Bruno's second time with the strap, the 'Living Legend's return to the summit continued much of the legacy he'd already established in his original, iconic tenure (more on that later).

With victory over transitional Champion Stan Stasiak in 1973, Bruno took the throne back two full years after his devastating loss to Ivan Koloff had silenced the Madison Square Garden crowd. It seemed improbable that the working class hero could meet the outstanding standards of his original reign, but four more years with the title enhanced his already-solidified status as one of the architects of the McMahon wrestling empire.

Terminated through injury rather than because he'd remotely diminished as a draw by then, the end of Sammartino's second reign was only slightly less heartbreaking than the first because people hoped against hope that he might rise to the top a third time.

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Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett