NXT is a fantastic wrestling show. It is more digestible than the over produced and time consuming Raw. Additionally, the in-ring quality is superior to that of Smackdown. It is no surprise that fans are calling NXT the best brand in WWE. Yet the company hasn't cottoned on to the potential. As the advocate behind WWE's developmental system, Triple H gets it and is championing the live NXT shows. But the rest of the company seems slow to pick up on the fact that NXT could be expanded into a full on brand. NXT as an asset shouldn't stand as the feeder to Raw and Smackdown, it should in fact stand as the equal. It should be a key reason to subscribe to WWE Network, in order to see one of the best wrestling shows in the world. Better promotion of NXT will allow WWE to make more money off the brand asset.
