10 Major Flaws With WWE's Current Booking Methods
8. Too Many Cooks
If it feels like WWE television is being gradually taken over by multi-person matches, it's because it is. WWE have greatly increased their number of cluster bouts this year, and while some will argue that this represents an efficient use of their massive talent roster, it has had a detrimental impact on most wrestlers.
It's impossible to stand out when you're sharing the spotlight with so many others. Multi-person matches aren't an inherently bad thing, and they're particularly useful when deciding title contendership, but WWE have gone to the well far too many times. There's not enough airtime to give everyone a cohesive singles match or rivalry, of course, but when you have wrestlers bounce from one listless multi-person situation to another, they're never going to differentiate themselves, and never going to get over.
SmackDown's women's division provides the clearest evidence of this booking technique's failings, but it's prevalent throughout the company. Sometimes it works (the current Raw main event scene), but it often doesn't, and in relying on this technique so heavily, WWE have left themselves with two rosters crammed with directionless, character-less workers who rarely get a chance to shine on their own.