10 Major Problems Facing WWE In 2017

2. Lack Of Star Power

27 Goldberg Brock Lesnar Survivor Series
WWE.com

The problems created by Cena’s retirement bleed conveniently into WWE’s next big issue: Raw & SmackDown’s complete lack of star power.

Cena, Goldberg, Brock Lesnar, and The Undertaker are WWE’s biggest stars at the time of writing. Each operates on a part-time schedule, but Taker restricts himself to just a handful of appearances every year, and Goldberg isn’t expected to last much longer than WrestleMania.

WWE’s biggest assets are all ageing part-timers who can’t appear on television every week, and who’s next in line? Guys like Kevin Owens, AJ Styles, and Seth Rollins, who, as popular as they are, can’t match the veterans in terms of drawing power. Each is a great wrestler in their own right, but not one of them feel as important as the likes of Cena and Goldberg, even though they’ll be the guys trusted with leading the company over the next few years.

Perhaps this issue won’t become a real problem for another couple of years, but if two or more of WWE’s major attractions decide to call it a day in 2017, there’ll be huge ramifications. Cena and Lesnar are the last two major draws that WWE have created, which means it’s been over a decade since they created their last transcendent superstar. Do Owens and Rollins have that potential? Possibly, but they’ll never reach that level in the current environment.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for 10 years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.