10 Modern-Era Title Reigns That Should Have Never Happened
9. Big Show: ECW World Heavyweight Championship
The ECW World Heavyweight Championship was originally deactivated in 2001 when WWE purchased the company. Unfortunately, WWE decided to try and make more money off the ECW name by relaunching both the brand and the title.
At first, the newly revived strap was held by Rob Van Dam, an ECW original. This made sense and also served to appease some fans who weren't thrilled about the reboot.
However, the man who took the title from RVD, Big Show, didn't fit the ECW mold. He wasn't an ECW original, his in-ring style wasn't what fan's of the promotion would call 'extreme,' and he was hardly the sort of undersized, underdog champ that longtime ECW followers had grown to love over the years.
While he wasn't the worst ECW champ, the Big Show's reign signaled the belt's transition from its original incarnation, to essentially becoming a secondary WWE title.