10 Monster Pushes That WWE Totally Wasted

5. Goldberg

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WWE.com

He might be on top of the wrestling world as WWE Universal Champion today, but Goldberg hasn’t always enjoyed the best fortune in WWE.

Having decided to sit out his sizeable WCW contract during the Invasion, Goldberg finally signed for Vince McMahon’s company in 2003. He made an immediate impact by interrupting The Rock in an electric debut segment, then defeated The People’s Champion at Backlash, immediately establishing him as a serious main event threat.

Chris Jericho provided Goldberg’s next feud, and after overcoming his second WWE headline act in a row, Goldberg found himself in title contention. Along with Shawn Michaels, Randy Orton, Kevin Nash, and Jericho, Goldberg challenged for Triple H’s World Heavyweight Championship inside the Elimination Chamber, and his monster push was squandered.

The Game pinned Goldberg in the match’s decisive pinfall, and it sucked the life out of the building. Goldberg had become the company’s top babyface in a very short time, and while he defeated Triple H on the next PPV, it was a highly forgettable match, and the damage was already done.

Goldberg immediately cooled off following the Elimination Chamber loss, and having initially built him up like the WCW monster of old, WWE eventually left Goldberg’s push to rot.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.