10 Most Disastrous Wrestling Heel Turns

Both of them have spent the bulk of their careers in the role of straight-laced play-by-play commentators, but the contrasting fortunes of Jim Ross and Michael Cole after their respective heel turns tells us much about how differently they are regarded by fans.

For the latter, his heel turn in 2010 was more or less a success - at least, if you measure the success of a heel turn by how loudly and frequently the wrestler in question is jeered by fans (whether it actually produced compelling television or not is a separate question entirely).

But JR's character shift in 1999 was a complete disaster - partly because the WWE creative team tried to get it over by having him verbally and physically attack Cole, who had gotten a little too comfortable for his broadcast colleague's liking after filling in on Raw during his absence.

The problem here was that the crowd actually cheered when the undisputed voice of WWE kicked his deputy in the nuts after confronting him in the ring. Faced with the choice between a mean and petty JR, and a goody-two-shoes Michael Cole, fans were pretty decided about which one they preferred.