10 Most Effective Heel Heat Magnets In Wrestling Today
5. Jay White
'Switchblade' Jay White is one of the top charismatic gits of New Japan, and has been making waves and talking some quality trash for a number of years. For this reason, his in-ring presence, as is the great tradition of good heels, is an unsavoury treat. He'll be the first to explain how the long-standing conventions of honour and loyalty are actually worth nothing.
As the current leader of Bullet Club, which he joined after betraying the iconic Chaos faction, Jay White is way more than a sideline heel. He swiftly becomes a dominant figure in whatever avenue of storytelling he gets involved in. He won't go away, and he won't mince his words.
New Japan Wrestling of course, has only recently returned from a perfectly reasonable hiatus due to recent circumstances, and it wasn't long before White reemerged with it, cementing his relevance and resuming the heel campaign trail. He's continuing to play the long game.
Whether he jumps promotion, or whether he remains loyal to NJPW for the breadth of his career, Jay White's work as an insolent swine is impossible to overlook.