10 Most Embarrassing Product Placements In Wrestling History

Ah, the 12 October 1998 episode of Monday Nitro. Known for three things: Sting and Warrior teaming up to take on Bret Hart and Hulk Hogan, Bobby Heenan wishing he was literally anywhere else, and...this. Midway through the show, Gene Okerlund conducted an interview with Rick Steiner.

The same Rick Steiner who was then promptly called a bitch by Chucky from the Child's Play movie franchise. Also, Chuck turned out to be a huge Scotty Steiner fan, and thought the nWo man would kick his bro's butt on the upcoming Halloween Havoc '98 pay-per-view.

Insulted, Rick fired back and asked Chucky (a fictional children's doll possessed by the mind of a serial killer) to walk down the aisle and say that to his face. Yes, yes this did genuinely happen on live TV - it was Nitro's way of promoting the Bride Of Chucky film releasing around the same time.

Sadly, the world was robbed of Chucky vs. Steiner. "Sadly".