10 Most Inept General Managers In WWE History

The Coach carved out a nice little career for himself in WWE. He joined the company in 1999 after working for a Kansas City news station, during which he acted as a correspondent during coverage of Owen Hart’s passing, and initially operated as an interviewer and commentator for WWE.

Treated mostly as a punching bag for The Rock’s crude humour through his early days, Coachman became Eric Bischoff’s assistant in 2003, and ascended to the position of interim Raw General Manager throughout 2006 and 2007. He’d act as the show’s authority figure when the McMahons were absent, and “enjoyed” a six-week spell as a fully-fledged GM following Vince McMahon’s on-screen death in June 2007.

Though nowhere near as bad as some of this list’s entrants, Coachman suffered by being completely unsuited to the job. WWE had taken an entirely unremarkable former Sunday Night Heat commentator whose greatest claim to fame in the company was being forced to sing and dance on-camera by The Rock. What kind of authority can a man like that possibly have?

Coachman’s broadcasting career has taken off since leaving WWE, and he was relatively effective at drawing crowd heat, but you’ll struggle to find many men less suited to being Raw GM.